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Article : HTML Email & Web Pages

Summary: While the web touches all of our lives in a number of ways, creating and editing web pages and HTML emails is a task that is not yet as easy for most of us as is composing a word document.  This document looks at the options and resources for creating and managing Web Pages and HTML emails.

Applies to: Web Site & Email Editing


Editing Web Pages

Traditionally, web sites have consisted on many discrete files called "web pages".  In this scenario, each web page is a file or document created in some kind of document editor that is web friendly - that is, can create or display documents in roughly the same way on anyone's computer.

The most common standard for creating pages on the web is HTML (Hyper-Text Markup Language).  While in the early days, HTML documents were largely created by hand, inderting all of the formatting codes manually into the document, these days, "HTML Editors" improve our productivity by enabling us to create and edit HTML documents graphically - using the "WYSIWYG" method, pronounced wizi-wig and standing for "What You See Is What You Get".

In more recent times, web sites are being created using Content Management Systems (CMS) which provide much more functionality and make it significantly easier for persons without any HTML training to create and edit web pages.  These CMS systems are generally setup initially by Web Designers and Web Architects whereby they define the page layout, major graphic elements and the primary navigation structure of the site, allowing others to create and insert page content. Gnosis offers full integration with the Kentico CMS system and we provide this CMS as an option to our clients.

If your website uses the old "discrete file" approach as the majority of sites still do, you will probably need an HTML editor to edit your web site graphically, or, in "WYSIWYG" style.  There are a number of these tools on the market, with the most popular being Dreamweaver by Adobe Systems.  If you are editing a discrete page website that includes Gnosis components (pages that perform database functions such as registering for events, submitting a survey, updating contwact information, making a payment, etc), we recommend that you use "Expression Web" editor by Microsoft.

The expression Web editor is aware of the Gnosis component technology and will allow you to manage these pages much easier than possible in other web editors.  Training on Expression Web for beginners is available online at these vendors (as at June 2011): (note: There are not recommendations, but, simply a collection of online learning resources of which we are aware:

Editing Email Messages

Producing HTML email messages requires much of the same knowledge as editing HTML web pages.  A HTML editor is generally used to create graphic-rich email messages for marketing and other purposes.

While you may use the same editor for producing email messages as you use for editing web pages, there are quite a few additional things that you need to know about HTML email creation.  For more information on this topic, see the other Knowledge Base articles cited below.

See also:

Knowledge Base Article: Communicating Via Email
Knowledge Base Article: Managing Portal Files with FTP


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